“Creativity is the last unfair advantage we’re legally allowed to take over our competitors?” Bill Bernbach says it. Mark Ritson and Peter Field prove it. Publicis Groupe just do it. Tony Blair calls that weapons of mass creatistruction and keeps reading. A supersized creative juicer such as Publicis Groupe? Backs…

No more deals on “Buy one Italian, get one Czech free” How many of your colleagues are Italians and called Giuseppe? Up until 2012 i have never met a single person called Giuseppe among Poles, Hungarians, Slovaks, Lithuanians and Latvians working in the casinos in UK. Then i started to…

Why Rank needs NEW brand positioning strategy? To grow. Because it’s simple. Also because it’s your brand’s face.

The Grosvenor casino brand and Rank needs help to survive. The are also good news. Rank Group has one best kept little secret. It is largest casino operator in the country. Ask customers. Few will surely know that. …

How many marketers become millionaires? Top 1 %? Those, who are as good as Seth G. or Gary V.? In the end it depends on your strategy. I am sure many people, including marketers, do not want to be millionaires, but in case you do these are the options: Saving…